[Cancer Council Australia] "Sunnies On!" Vlog Series

• “Client”: Cancer Council Australia (CCA)
• Product: Sunglasses
• Target audiences: Australian YouTube users who are influencers’ fans, like outdoor activities, or are interested in family vlogs
• Media target: YouTube
• Playlist topic: One-day vlogs of influencers in collaboration enjoying outdoor activities
• Objective: To increase awareness, preferences, and purchases of CCA sunglasses
• Key benefit claim: Protecting Aussie families from sun damage to eyes and skin cancer around the eyes by offering great sun protection via category 3 lenses

Please access the playlist via the link: YouTube Playlist - Cancer Council Australia - Strategic Content Creation - Crystal Lu

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