[Cancer Council Australia] "Sunnies On!" Instagram Posts

• “Client”: Cancer Council Australia (CCA)
• Product: Sunglasses
• Target audiences: Australian Instagram users who value family and ethics or care about their health
• Media target: Instagram
• Objective: To increase awareness, preferences, and purchases of CCA sunglasses
• Key benefit claim: Protecting Aussie families from sun damage to eyes and skin cancer around the eyes by offering excellent sun protection

Please access the examples via the link: Instagram Posts - Cancer Council Australia - Strategic Content Creation - Crystal Lu