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[Cancer Council Australia] Script & Storyboard for 90s YouTube Ad

  • “Client”: Cancer Council Australia (CCA)
  • Product: Sunglasses
  • Campaign-level target audiences: Other brand switchers (primary) and new category users (secondary)
  • Media target: YouTube
  • Objective: To increase awareness and preferences of CCA sunglasses
  • Key benefit claim: Protecting Australians from sun damage to eyes and skin cancer around the eyes

Please access the script and storyboard via the links below:

Script - Cancer Council Australia - Strategic Content Creation - Crystal Lu

Storyboard - Cancer Council Australia - Strategic Content Creation - Crystal Lu