IMC Campaign: #HappyLikeAKid

Proposed Campaign Overview

• "Client"
  • Kinder Surprise
• Goal
  • To revitalise the brand
• Objective
  • Expanding the target market to young adults
• Product strategy
  • Adding new product lines with creative product packages and toys 
• Promotion strategy
  • Key message: "There is no shame be happy like a kid"
  • Hashtag/slogan: #HappyLikeAKid
  • Promotional tools: Digital marketing, marketing public relations, and advertising 

My Roles & Responsibilities

• Leader
• Research
• Creative 
• Report writing and proofreading
• Formatting using Canva