Analytical Report of LEGO’s Digital Transformation Strategy

Summary of Report

• Purpose of the report
  • To learn from LEGO's practices to provide hints for global companies seeking transformation 
• Analysis of internal and external environment
  • PESTLE
  • Porter's Five Forces
  • VRIO
  • SWOT
• Analysis of LEGO's strategy
  • Emergent and planned strategy
  • Focused on product development, marketing, and management
  • Was driven by external and internal factors
  • Implemented evolutionary and planned changes
  • Facilitated by transformational, cultural, and innovative leadership 
• Key insights
  • Successful digital transformation occurs with rich resources and capabilities, under transformational and democratic leaderhsip, in an changing environment

My Roles & Responsibilities

• Report writing and editing using Google Docs and Microsoft Word
• Creating all diagrams and tables using Canva, Microsoft Word and PowerPoint
• Delivering presentation