Ad Campaign: “If you have the will, we have the way”

Proposed Campaign Overview

• “Client”
  • Bank of Melbourne
• Objectives
  • To increase awareness, trust, and customer acquisition of Bank of Melbourne’s services among Victorian millennials
• Creative strategy
  • Continuing the established creative platform - "If you have the will, we have the way."
  • Nostalgic marketing
  • Symbolic representation through Pippa the Penguin
• Media plan
  • Advertising on traditional and digital channels 
  • Public relations events

My Roles & Responsibilities

• Member of the "Spark Creative Agency"
• Research
• Creative
• Report writing and proofreading
• Design and formatting using Microsoft Word and Canva