3 Proven Tips for Selecting the Best Sunglasses

• “Client”: Cancer Council Australia (CCA)
• Product: Sunglasses
• Target audience: Australian parents who
  • Care for the health of their children and themselves
  • Are internet users
  • Have lack of knowledge about selecting sunglasses
• Objective: To increase awareness, preferences, and purchases of CCA sunglasses
• Key benefit claim: Preventing sun damage to eyes and skin cancer around the eyes by offering sufficient sun protection via category 3 lenses

Please access the article via the link: Blog Post - Cancer Council Australia - Strategic Content Creation - Crystal Lu

Infographic for the blog post (designed with Canva): Blog Infographic - Cancer Council Australia - Strategic Content Creation - Crystal Lu